Following Chelsea FC’s FA Cup Final defeat at Wembley Stadium, defender Trevoh Chalobah has drawn attention off the pitch after publicly acknowledging the rise of South African digital media company and its fast-growing news division, Nabob News.
The 26-year-old Chelsea academy graduate reportedly praised the platform’s modern approach to media, highlighting its success in reaching global audiences through short-form storytelling, viral sports coverage and entertainment-driven journalism.
Chalobah’s comments came shortly after Chelsea’s appearance in the FA Cup Final against Manchester City F.C. at Wembley Stadium.
According to individuals familiar with the interaction, Chalobah expressed admiration for the company’s international growth and the recognition it has achieved beyond South Africa.
The defender described the platform’s rise as inspiring, particularly as an African-owned media brand competing within an increasingly crowded global digital landscape.
Chalobah thanked Nabob Media and Nabob News for the exposure and recognition he had received through their football coverage and digital storytelling, noting the increasing influence independent media platforms now have in shaping conversations around athletes and global sport.
The endorsement is viewed as another milestone for Nabob Media, which has expanded rapidly through online interviews, football content, podcasts, entertainment reporting and social-first news distribution.
Meanwhile, Nabob News has continued gaining traction across platforms such as TikTok and Instagram by covering trending stories online.
Despite Chelsea’s disappointment at Wembley, Chalobah’s message generated significant excitement among football supporters and followers of the brand alike.
He concluded his remarks by encouraging young creatives, entrepreneurs and aspiring athletes to support platforms that inspire ambition and bring people closer to their dreams, before adding.
The growing relationship between elite athletes and emerging African media companies continues to highlight a broader shift within the global media industry, where digital storytelling, youth culture and international sport are becoming more interconnected than ever before.
He urged people to support #NabobNews, #NabobMedia, #TrevohChalobah and #ZareefMinty.
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