As part of efforts aimed at tackling malnutrition and improving nutrition outcomes across the country, the Federal Government, nutrition experts, healthcare professionals, and regulators have tasked Nigerians on embracing nutritional benefits of real milk.
They stated this during the official launch of the Choose Milk Campaign in Lagos. The campaign is a strategic national initiative focused on helping Nigerian households make informed dairy choices by strengthening consumer education and awareness on the nutritional benefits of milk and the differences between real milk and creamers.
Launched by stakeholders from the Danish Dairy Board, European Union, alongside senior representatives from the Federal Ministry of Health and Social Welfare and Ministry of Livestock Development.
Senior Project Manager from the Danish Dairy Board Lars Jense, noted, “Not all products marketed within the dairy category deliver the same nutritional value. It is important for consumers to understand that creamers do not offer the key nutrients found in dairy milk.
This campaign is about clarity, transparency, and better health outcomes. We are taking this message directly to communities, schools and nutrition advocates because education at the grassroots level is key to driving lasting behavioral change.”
In her opening remarks, the Danish Consul General to Nigeria, Jette Bjerrum called for collaboration, adding that sustainable progress in nutrition education and dairy development can only be achieved through partnerships among governments, healthcare institutions, development organisations, and responsible industry stakeholders.
Speaking in a similar vein, Minister of Livestock Development, Idi Mukhtar Maiha, in a video message played during the event added, “this ‘Choose Milk’ campaign strongly aligns with the Ministry’s objectives to improve national nutrition, promote sustainable dairy consumption, and strengthen the local dairy value chain.
In her remarks, the Director Food and Drugs Services of the Federal Ministry of Health and Social Welfare Olufowolabi-Yusuf Adeola MNI, described the campaign as timely and aligned with the Federal Government’s broader efforts to tackle malnutrition and improve nutrition outcomes across the country.
The Choose Milk Campaign is expected to run for three years, driving sustained nationwide awareness efforts designed to help Nigerian consumers better understand authentic dairy products and make informed nutritional decisions that support healthier families and communities.
