LIV Golf executives have gone to market with the showcase event in South Africa as a vital selling point.
Sportico and CNBC report that a pitch deck outlines a plan built around international events, with attendance figures from Australia and South Africa used as benchmarks.
The way forward being pitched to potential investors is a 10-event series with Steyn City hosting now seen as a key part of the plan.
Sports Minister Gayton McKenzie remains confident that next year’s LIV Golf event will take place despite the financial headache facing the league.
“I’m in constant conversation with them. They are restructuring LIV Golf now that the Saudi investment fund is pulling out [at the] end of the year,” said McKenzie.
“They have enough gravitas, the management of LIV Golf, to get other sponsors. In South Africa and Australia, sponsors are falling over their feet to get involved.
“I want to assure South Africans that the LIV Golf owners, management, has given me the assurance that it will be business as usual. It will just be a new model.”
The league is seeking $250 million to $350 million to continue operations and is projecting profitability within three years.
LIV Golf postponed one event this season, citing summer heat and the World Cup.
Last month, Saudi Arabia’s Public Investment Fund announced a strategic pivot toward domestic programs, ending its financial commitment to LIV. As a result, Yasir Al-Rumayyan, the PIF governor who served as LIV’s chairman, resigned from the board.
The fund had invested an estimated $5 billion in the league since its 2021 launch.
LIV Golf’s next event is scheduled for South Korea beginning on 28 May.
