Chief Promoter of the LSMi Creative Hub, Matthew Ohio
In what stakeholders consider a major move aimed at reshaping Nigeria’s creative landscape, Lanre Shittu Motors and Industry Nite have unveiled the LSMi Creative Hub, a landmark infrastructure platform designed to formalise, scale, and monetize Africa’s rapidly expanding creative economy.
Situated on T.F. Kuboye Road in Oniru, Lagos, the Hub represents a strategic collaboration focused on moving the creative sector from fragmented individual activity to a more structured, investment-driven ecosystem.
The LSMi Creative Hub according to the partners is conceived as an experiential and digitally enabled creative district capable of bridging critical infrastructure gaps while creating sustainable pathways for creatives to monetise their work and access global opportunities.
At the centre of the project is the Content Factory, a production and intellectual property formalisation hub created to help creators develop, protect, distribute, and monetise content for both local and international markets.
The initiative also includes a Showcase and Exhibition Arena, which will host concerts, festivals, exhibitions, and brand activations aimed at boosting visibility for emerging and established talents.
In addition, the Creative Marketplace will provide a structured retail and hospitality environment where creators and vendors can generate revenue through curated commercial opportunities within a high-traffic entertainment ecosystem.
The partnership combines Lanre Shittu Motors’ expertise in industrial systems, mobility infrastructure, and workforce development with Industry Nite’s long-standing influence in talent discovery and cultural programming.
Over the last 16 years, Industry Nite has played a significant role in Nigeria’s entertainment growth, helping stimulate more than $10 million in artistes’ earnings, supporting over 10,000 jobs, and providing platforms for more than 5,000 emerging talents alongside over 100 headline acts.
Speaking on the initiative, Chief Promoter of the LSMi Creative Hub, Matthew Ohio, said the project was conceived to address the structural challenges limiting the growth of Africa’s creative industries.
“Africa’s creative economy is growing rapidly, yet more than 90 per cent of creators in Nigeria remain informal and excluded from global royalties, licensing systems, and structured growth opportunities. The LSMi Creative Hub is designed to solve this structural gap by building the physical and digital infrastructure required to formalize and scale the sector,” he said.
According to Ohio, the Hub will also operate under transparent governance and revenue-sharing structure aimed at attracting institutional investors and blended financing into the creative sector.
The launch comes amid increasing conversations around the role of intellectual property, cultural exports, and digital services in driving economic growth across Africa, particularly under frameworks such as the African Continental Free Trade Area (AfCFTA).
