Promasidor Ghana Limited has confirmed the death of its Southern Sector Sales Lead, Patrick Osei Oware, following a fatal road crash at Suhyin on the Koforidua–Tafo Highway.
In a statement issued on May 3 and signed by its Corporate Communications and Public Relations Lead, Paa Kwesi Forson, the company said it received news of the incident “with profound shock and sorrow”.
“The loss of our colleague is a painful one. We extend our deepest condolences to the bereaved family and loved ones,” the statement said.
Fatal crash on Koforidua–Tafo Highway
The accident occurred on Saturday, May 2, 2026, when Mr Osei Oware was reportedly driving towards Koforidua.
Eyewitnesses say a Hyundai H400 vehicle, which was attempting to overtake a motorcycle, veered into his lane, forcing him to take evasive action.
In an attempt to avoid a head-on collision, his vehicle is said to have swerved off the road and crashed into a tree, resulting in his death at the scene.
Mr Osei Oware, popularly known as “Pomo”, was a respected figure in Ghana’s marketing and business circles.
He served as Marketing Manager at Promasidor Ghana, with oversight responsibility for operations in the Eastern, Ashanti, Volta and Greater Accra regions.
His death has been described by colleagues as a significant loss to the company and the wider corporate community.
Appeal for restraint and respect
The company has appealed to the public to refrain from circulating images and videos from the crash scene.
“We respectfully appeal to the public to exercise restraints in sharing images and videos from the horrific accident.”
It further urged the public to respect the privacy of the bereaved family during the period of mourning.
“As we mourn our beloved friend, we also urge the public to respect the privacy of the families of our departed colleague.”
Promasidor said it stands in solidarity with the family and loved ones of the deceased as they come to terms with the loss.
