Politics, at its core, is meant to be a contest of ideas.
It should be driven by prose—that is, clear policies, convincing arguments, sound ideologies, and a genuine commitment to public service.
In a healthy democracy, leaders rise to power by persuading citizens through vision, integrity, and solutions to societal problems.
However, in many modern political systems, this ideal has been undermined by the growing monetisation of politics, where coins—money and material inducements—have become more powerful than ideas.
The monetisation of politics refers to the excessive influence of money in political processes such as elections, party organisation, and governance.
Campaigns are increasingly expensive, and political success often depends not on the strength of one’s message but on one’s financial capacity.
As a result, political discourse shifts away from meaningful debate toward financial transactions.
Votes are bought, loyalties are paid for, and political participation becomes a market activity rather than a civic duty.
The dominance of coins over prose has serious consequences for democracy.
First, it marginalises competent and principled individuals who lack financial resources.
Many capable leaders with strong ideas are unable to contest elections because they cannot afford campaign costs or compete with wealthy opponents.
This reduces leadership quality and weakens democratic choice.
Second, monetised politics fuels corruption.
When politicians invest heavily in winning elections, public office is often treated as a business venture that must yield returns.
This mindset encourages embezzlement, bribery, and misuse of public funds, as leaders seek to recover campaign expenses and reward financial supporters.
Governance then shifts from public interest to private gain.
Furthermore, the use of money to influence voters undermines political awareness and accountability.
Citizens may vote based on immediate financial benefits rather than long-term policies or national development goals.
This weakens civic responsibility and allows poor leadership to persist, since leaders who rely on money rather than ideas feel less accountable to the electorate.
In conclusion, the monetisation of politics represents a dangerous shift from the power of prose to the power of coins.
When money speaks louder than ideas, democracy is reduced to a transaction, and governance loses its moral foundation.
For politics to truly serve society, there must be deliberate efforts to reduce the influence of money, promote issue-based campaigns, and empower citizens to value ideas, integrity, and competence above financial inducements.
Only then can prose reclaim its rightful place at the heart of politics.