What happens when the cheering stops and the boots are hung up? For many Nigerian athletes, the end of a career often means the end of financial security. However, a shift toward Intellectual Property (IP) awareness could change that narrative.
Angela Adebayo Agbe-Davies explores how protecting athlete ‘brands’ and formalizing licensing frameworks can turn local sports into a bankable, high-growth industry that benefits clubs, fans, and the national economy alike.
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