The Ghana Garden and Flower Movement (GGFM) has officially launched its 14th annual Ghana Garden and Flower Show, setting a new trajectory for the event with a bold, multi-dimensional theme: “Green Means Business, Beauty, and More.” The unveiling ceremony, held at the DuBois Centre in Cantonments, marked a pivotal moment in positioning the show as a cornerstone for Ghana’s green economy, blending environmental conservation, entrepreneurship, and cultural pride.
A Vision Rooted in National and Global Inspiration
At the heart of this year’s theme is a profound recognition of nature’s dual role—as both a natural treasure and a powerhouse for economic and social transformation. Mrs. Joyce Bawa Mogtari, Senior Presidential Adviser to former President John Mahama, delivered the keynote address, drawing parallels from her recent visit to the Singapore Botanical Gardens, where an orchid species was named in honor of President Mahama.
“This experience underscored how flowers and green spaces transcend mere aesthetics,” she stated. “They are symbols of national identity, diplomatic bridges, and gateways to sustainable development. The theme ‘Green Means Business, Beauty, and More’ encapsulates this reality—it is about protecting our environment while unlocking its potential to drive innovation, create jobs, and enhance livelihoods.”
Mrs. Mogtari emphasized that the show’s focus on green enterprise reflects a paradigm shift in how Ghana perceives its natural resources. “A thriving environment is not just an asset to preserve; it is a foundation for growth,” she asserted. “From tourism and agriculture to climate resilience and urban development, green initiatives can redefine Ghana’s economic landscape.”
Strategic Partnerships and the Call for Collective Action
The launch event was attended by high-profile stakeholders, including Dr. Ishmael Nii Amanor Dodoo, Chief Partnership Officer of the 24-Hour Economy & Accelerated Export Development Programme (24H+), as well as exhibitors, media representatives, and industry leaders.
Esther A. N. Cobbah, CEO of Stratcomm Africa, the organization behind the GGFM, reinforced the movement’s 13-year legacy of promoting environmental stewardship through behavioral change communication. “For thirteen years, Stratcomm Africa has championed the idea that greening our spaces is not just about beauty—it is about economic value, social progress, and sustainable futures,” she declared.
This year’s show, she explained, expands the conversation to highlight green business as a driver of national development. “We are proving that investing in horticulture and floriculture is an investment in jobs, innovation, and healthier communities,” Cobbah stated. “This show will position Ghana’s horticulture sector as a key player in Africa’s green economy, attracting investment, fostering entrepreneurship, and inspiring the next generation of green leaders.”
A Showcase of Innovation, Collaboration, and Pan-African Unity
Scheduled to take place from September 12–21, 2026, at the Efua Sutherland Children’s Park in Accra, the 14th Ghana Garden and Flower Show will be a multi-faceted extravaganza, designed to educate, inspire, and connect stakeholders across sectors.
Key Highlights of the Event:
- Exhibitions & Product Showcases
- A diverse array of exhibitors, including flower growers, florists, landscapers, and sustainable business innovators, will display cutting-edge products and services.
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African collaboration will take center stage, with participation from flower enthusiasts and professionals from Burkina Faso, Nigeria, and other African nations involved in the Africa Horticultural Circle, fostering regional knowledge exchange.
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Educational & Skill-Building Initiatives
- Live gardening demonstrations and expert-led masterclasses will cover urban gardening, sustainable landscaping, and business development in the green sector.
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Youth-focused workshops will equip young Ghanaians with entrepreneurial skills, encouraging them to explore careers in horticulture, floriculture, and environmental technology.
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Business & Networking Opportunities
- B2B networking sessions will facilitate partnerships between local and international buyers, investors, and industry leaders.
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Stakeholder dialogues will address policy frameworks, funding mechanisms, and market expansion strategies for Ghana’s green economy.
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Cultural & Creative Expressions
- A garden-themed fashion show will blend African aesthetics with sustainable fashion, showcasing how eco-conscious design can redefine style.
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Award ceremonies will recognize innovative green businesses, outstanding horticultural projects, and community initiatives that contribute to environmental sustainability.
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Community Engagement & Public Awareness
- Interactive exhibits will educate visitors on climate resilience, urban greening, and practical green living.
- Family-friendly activities will encourage wider public participation, making the show accessible to all age groups.
The Movement’s Legacy and Future Impact
Since its inception in 2013, the Ghana Garden and Flower Movement has evolved from a behavioral change initiative into a powerful catalyst for sustainable development. Through year-round campaigns, the movement has:
– Promoted environmental education in schools and communities.
– Encouraged urban greening through community garden projects.
– Empowered youth with green job training and mentorship programs.
– Positioned Ghana as a leader in African horticultural innovation.
This year’s show builds on this momentum, reinforcing the movement’s commitment to turning environmental consciousness into economic opportunity. “We are not just growing flowers; we are growing businesses, jobs, and a greener future,” Cobbah emphasized.
A Call to Action: Join the Green Revolution
The GGFM is inviting businesses, policymakers, educational institutions, development partners, and the general public to participate actively in the 14th Ghana Garden and Flower Show. Whether as exhibitors, sponsors, volunteers, or attendees, every contribution will play a role in:
– Strengthening Ghana’s green economy.
– Creating sustainable livelihoods.
– Enhancing the nation’s global reputation as a hub for innovative, eco-friendly enterprise.
As the show approaches, the Ghana Garden and Flower Movement reaffirms its mission: to transform Ghana into a nation where green spaces are not just beautiful but bountiful—driving prosperity, health, and harmony for generations to come.
