Nigerian female sensational singer, Tiwa Savage, has opened up about the difficulty she experienced during her transition from R&B to Afrobeats after she returned to Nigeria in 2012.
Naija News recalls that Tiwa Savage, who was inspired by the growth of the Nigerian music industry, started her career abroad as a backup singer for artists such as George Michael and Mary J, before her return to Nigeria and signing with Mavin Records.
Tiwa Savage, in an interview with TVC, said she was able to transition from R&B to Afrobeats because her former label boss, Don Jazzy, made her believe talent is unlimited.
According to the ‘Kele Kele Love’ crooner, Don Jazzy opened her mind to many different things and convinced her that she could achieve anything if she focused on it.
Tiwa Savage added that she does not regret returning to Nigeria and transitioning from R&B to Afrobeats.
She explained, “It was difficult for me to transition from R&B to street sounds. But when I was at Mavin Records, Don Jazzy opened my mind to so many different things. He made me believe that talent was not limited, that I could do anything if I really focused on it.
“He took me out of that R&B bubble and introduced me to other sounds.”
