Porsche executive takes charge of Volkswagen Africa as Chinese brands capture 40% of cars financed by major lender

Zorn will become chairperson and managing director of Volkswagen Group Africa on October 1, Reuters reported⁠, citing an announcement from the company.

She is currently Porsche’s vice-president responsible for overseas markets. She will replace Martina Biene, who is moving to Škoda Auto as the Volkswagen-owned company’s board member responsible for sales and marketing.

The appointment places Zorn in charge of a business facing one of the most significant changes in South Africa’s vehicle market in decades.

Chinese marques accounted for approximately 40% of new vehicles financed by WesBank in July 2026, compared with only 0.01% in 2016, according to figures reported by Reuters⁠.

That statistic does not mean Chinese brands control 40% of South Africa’s entire new-car market. It relates specifically to vehicles financed by WesBank, one of the country’s largest vehicle-finance providers.

However, wider sales figures point in the same direction. Chinese manufacturers increased their share of South Africa’s passenger-car market from 11.2% in 2024 to 16.8% in 2025 as motorists increasingly chose brands including Chery, GWM, BYD and BAIC.

Their appeal has been built around competitive prices, long warranties and specifications that are often available only in more expensive versions of established European and Japanese vehicles.

Zorn inherits Volkswagen’s African manufacturing bet

Volkswagen retains a major advantage over many of its newer competitors: it manufactures vehicles in South Africa and has spent decades building dealerships, parts networks and customer recognition.

Its Kariega factory in the Eastern Cape produced a record 167,084 vehicles in 2024. The plant manufactures the Polo and Polo Vivo and supplies export markets outside Africa.

Volkswagen is investing approximately $249 million (R4 billion) in the facility to prepare it for a third model, the Tengo SUV, from 2027. The programme includes new body-shop equipment, manufacturing technology and production tooling.

The company said⁠ the vehicle was being developed partly for African markets, where affordability, ground clearance and operating costs can matter more than features designed primarily for European buyers.

Zorn will therefore be responsible for more than protecting Volkswagen’s existing sales. She must also ensure that the new locally built model can compete with the widening selection of Chinese SUVs entering South Africa.

Her previous experience may prove relevant. Before joining Porsche, Zorn held positions at Audi and worked in markets including China. Volkswagen has not said, however, that Chinese competition caused the leadership change.

Biene moves to a global role

Biene became Volkswagen Group Africa’s first female chairperson and managing director in November 2022.

Her period in charge included the record production year at Kariega and the decision to invest in the new SUV programme. She now moves to Škoda as the Czech manufacturer pursues expansion outside its traditional European markets.

For Zorn, the immediate challenge is clear. Volkswagen must defend a long-established African manufacturing operation while responding to competitors whose market share has grown rapidly without initially making vehicles locally.

The 40% WesBank figure may cover only one lender’s financed sales, but it captures the speed of that change. Zorn’s performance will ultimately be measured by whether Volkswagen can translate its factory, dealer network and locally built SUV into prices and products capable of keeping South African buyers.