TV3 Ghana Wants To Tell Us All Its Ewe-Speaking Presenters Are On Strike Or Resigned — Fred Duhoe

In an official Facebook post shared on 7 November 2026, seasoned broadcast journalist Fred Duhoe voiced sharp frustration against media giant TV3 Ghana, criticizing their linguistic coverage and presentation choices during the live broadcast of the Hogbetsotso Festival.

The core of the commentary focuses on the network’s deployment of a presenter who did not adequately utilize the Ewe language while covering the premier cultural celebration of the Ewe people. Duhoe questioned whether all Ewe-speaking presenters at the station had suddenly resigned or gone on strike, characterizing the network’s approach as a form of disrespect toward the host community and its heritage. Emphasizing that true appreciation of a culture begins with respecting and highlighting its native tongue, the award-winning journalist argued that live festival coverage originating from Anlo should prioritize speaking Ewe directly while providing interpretations in other languages when necessary, rather than sidelining the indigenous language for a foreign medium.

To bring the broader systemic context to light, media coverage of indigenous festivals in multi-ethnic societies like Ghana frequently sparks sensitive debates regarding cultural representation, linguistic inclusion, and professional standards in broadcasting. Major networks striving for national reach often grapple with the balance between mass-audience accessibility—typically via English or Akan broadcasts—and authentic local representation that honors the historical and cultural sanctity of regional events. When indigenous languages are marginalized during native celebrations, it touches raw nerves regarding cultural hegemony and the responsibility of mainstream media houses to reflect the diverse mosaic of the nation accurately.

Ultimately, this media ethics and cultural brief underscores the vigilance required from media practitioners in safeguarding linguistic heritage and respecting local identities. Fred Duhoe’s outspoken critique serves as a forceful reminder that cultural events demand authentic representation from broadcasting institutions entrusted with telling local stories.

Do you think mainstream television networks covering regional cultural festivals have an obligation to broadcast primarily in the local native language with translation support, or should broader national accessibility take precedence? Share your thoughts and join the discussion in the comments below!

Source: Fred Duhoe, Official Facebook Post, 7 November, 2026.