Showmax is being discontinued in South Africa following a comprehensive review of Multichoice’s streaming activities.
Canal+ recently acquired Multichoice, and the decision to close Showmax reflects the French broadcaster’s focus on financial discipline and investment optimisation.
“The substantial annual losses experienced by the Showmax business have proved unsustainable,” said Multichoice.
The Showmax Board made the decision and reflects the focus on financial discipline and investment optimisation in a capital-intensive global streaming environment.
Multichoice said that the decision to phase out Showmax reflects its focus on building a sustainable, competitive business for the long term in an increasingly demanding global streaming environment.
The decision to discontinue Showmax’s services will also not involve any retrenchments. The group said it will engage and support employees through various transition options.
Canal+ plans to deploy its own in-house large-scale streaming platform that can meet the expectations of African and international consumers.
“Canal+ will continue to invest in premium content for Multichoice subscribers, technological innovation and strategic partnerships to consolidate its leadership in the African entertainment market.”
Further details regarding the expanded content offering and platform upgrades will be shared in due course.
In a message to customers, Multichoice said that there will be no interruption to current services. “You can continue steaming as usual, and no action is required from you at this time,” it said.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
