Patricia Obo-Nai addressing a gathering at the launch
VODAFONE GHANA has officially launched a unique consumer loyalty campaign to financially reward and empower its customers as the yuletide season gets closer.
The promotion dubbed “Ɛɛkɔso Promo” is a coin-based consumer promotion.Customers earn red coins when they recharge airtime with a scratch card and via an electronic recharge or buy data via Vodafone Cash. These coins can be redeemed for awesome rewards, which are minutes for voice calls, data, or cash.
Vodafone customers across the country will enjoy exciting cash prizes, data and talk time worth GH¢2 million from now to February next year.
Speaking at the launch Chief Executive Officer of Vodafone Ghana, Patricia Obo-Nai, said “Today is a very exciting day for us. The exciting part for me is that we get to reward all our customers without any subscriptions, this is the only promo that you don’t have to opt-in. Customers will be rewarded just by their engagement on our network. This is amazing, I’mnot sure anybody has done something like this. Everybody says opt-in, we don’t ask you to do that. So, to our customers, this is our way of showing love to you during this Christmas festive, please enjoy it”.
For his part, Mass Segment Manager of Vodafone Ghana, Dennis Awuah, said the promo is rewarding customers with exciting cash prizes, data and talk time worth GHC 2 million.
He stated that for the next three months, Vodafone customers across the length and breadth of this country will experience Vodafone’s definition of customer appreciation. “Ɛɛkɔso Promo is our new promise to our customers”.
“Our reward goes up to GH¢500, 1GB data and 100 minutes airtime. You will receive the reward based on your need at that specific point in time. At Vodafone Ghana, we have a history of celebrating our customers in a unique way,” he said.
Customers with 50,000 red coins will get GH¢ 500 cash; 10,000 red coins can get GH¢100; and 5,000 red coins can be converted to GH¢ 50.
Customers have to just dial *533# or visit My Vodafone App to check, redeem red coins and convert it to either talk time across all networks, internet data or cash.
A business desk report