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Shortly after shattering another world record when he became the only player to score in nine consecutive tournaments, Cristiano Ronaldo is making headlines again for another reason.
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Per the tradition of every game, there was a press conference headed by Ronaldo as he answered questions from the press regarding Portugal’s game against Hungary in the ongoing Euro 2020.
When he arrived, he shoved off two Coca-Cola bottles placed in front of him on the table and instead held a bottle of water up high in a way to say water is the best nutrient for the body.
His action has reportedly led to the drastic loss of revenue for the soft drink giant. The 36-year-old winger amidst his action, shouted in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
The Juventus star is a renowned fitness freak who maintains a strict healthy diet. The episode has caused the company $4 billion in stock value.
Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after the incident, a 1.6% dip. Their market value went from $242bn to $238bn – a drop of $4bn.
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