Supa Komando, an energy drink from the stable of Seven-Up Bottling Company (SBC), has declared their support for the second Cycling Lagos Championship slated to hold from October 21 to 28.
Declaring its support for the championship, Seven-Up said that it is delighted to be part of one of the top cycling events in Africa designed to promote healthy lifestyle among Nigerians.
Seven-Up Bottling Company’s General Manager, Marketing, Segun Ogunleye, said, on Thursday, that the partnership with Cycling Lagos offers a great opportunity for the brand to create excitement among cycling enthusiasts in Lagos and energise them as they move around the city on their bicycles, promoting healthy lifestyle.
“Supa Komando energy drink will create unique experiences for consumers and cyclist at venues of the event, further driving home the brand’s narrative enjoining cyclists to face their challenges and fire on as they embark on the race to the finish line and guests to seize the day and enjoy the unique experiences as a result of this partnership,” he said.
Managing Director of Brand Escort Communications and creator of Cycling Lagos, Bamidele Adeleye, said he was excited to see Seven-Up partnering the event for the second time.
“Seven-Up Bottling Company is a leader in the beverages industry that has been consistent in supporting sports development in Nigeria. Organisations such as this should be commended and rewarded,” he said.
The second Cycling Lagos will begin with a mini tour of Lagos, a promotional tour of select locations in Lagos, on October 21, 2023. The Children’s event will also hold on October 21, 2023 at the Teslim Balogun Stadium, Surulere, Lagos, while the grand finale of the event holds in Lagos on Saturday October 28, 2023.
The event, which is expected to further promote cycling as a major sporting activity in the country, was designed to encourage Nigerians to embrace the culture of riding bicycles in their various communities for its health benefits.
With the theme ‘Greener Ride,’ the championship is designed to promote a lifestyle that is environmentally friendly, as well as champion healthy competition among corporate organisations, as a way of promoting healthy lifestyle among corporate executives and Nigerians.
The 2023 edition is also supported by the Lagos State Sports Commission, Lagos State Cycling Association, MultiChoice, owner of DStv and GoTV, Nestle Nigeria Plc among others.
