PUMA will be the new official technical partner of Serie A from next season, in 2022-2023, as announced jointly by the two entities on Monday.
PUMA will be the new official technical partner of Serie A from next season, in 2022-2023, as announced jointly by the two entities on Monday.
Change of scenery in Italy. PUMA will become the new official technical partner of the Lega Serie A from next season, in 2022-2023. The Italian Football League and the German brand announced it in unison on Monday, through a press release.
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This therefore means that Zlatan Ibrahimovic, Olivier Giroud, Lautaro Martinez or even Victor Osimhen will no longer play with a ball provided by Nike, but by PUMA on all the transalpine lawns (Serie A, Primavera 1, Coppa Italia, Supercoppa but also the ‘eSerie A) starting next year. And this for several years, a “long-term partnership” having been agreed between the two parties.
A nice shot from PUMA, always more active
After LaLiga and its Spanish championships, PUMA has a new partner of choice. Note that the equipment supplier of Neymar Jr collaborates for example with AC Milan in Italy. This also aims to further strengthen its position as an outsider on the market, facing the two giants that are Nike and adidas.
“This partnership also ushers in a new era for the Lega Serie A™, which will be amplified through PUMA’s Faster Football platform, focused on performance, innovation and culture. A mission that aligns perfectly with the ambitions of the Lega Serie A™ and its goal to be the most beautiful league in the world, promoting social responsibility and fostering innovation on and off the pitch. The Lega Serie A™ mantra, “We are Calcio”, reflects this.”also reads the statement from PUMA.
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