Raha Premium Maize Flour has tapped into renowned Kalenjin musician Vicky Brilliance as its latest brand ambassador. This strategic partnership aims to enhance Raha’s market presence, particularly within the Kalenjin community, by leveraging Vicky’s widespread influence and cultural resonance.
Vicky Brilliance, celebrated for her hit songs ‘Wababa” and “Murima,” has garnered a substantial following due to her soulful music and inspiring personal journey.
Dubbed the “Chelele” of her time, her authentic connection with fans and her embodiment of resilience and dedication align seamlessly with Raha’s brand values.
By collaborating with Vicky, Raha Premium Maize Flour seeks to deepen its engagement with consumers, especially in regions where Vicky’s music has a profound impact. Her role will encompass participation in marketing campaigns, community outreach programs, and advocacy for the nutritional benefits of Raha’s products.
This partnership follows Raha’s history of aligning with prominent Kenyan personalities to represent its brand. In August 2021, the company appointed musician Bahati and his wife, Diana Marua, as brand ambassadors, highlighting the brand’s commitment to family values and quality nutrition.
She also joins the likes of Leshao Leshao as the new addition to the Raha Premium family. Fans and industry observers anticipate that this collaboration will not only elevate Raha’s brand visibility but also celebrate and promote Kenyan culture through Vicky’s influential platform.
This is Vicky Brilliance’s first huge ambassadorial deal as a professional musician and her Qatar tour from April will cement her as the most successful Kalenjin female secular artiste ever.
