Samsung Electronics on Saturday unveiled its 2026 television line up in Kenya, introducing its new Mini LED TV range. The new range is designed to deliver brighter pictures, richer colours, larger immersive screens and smarter AI-powered viewing experiences, offering consumers more ways to enjoy sports, movies, gaming and everyday entertainment.
The introduction of the Mini LED marks Samsung’s significant step towards pushing limits in premium home entertainment. The new Mini LED line-up combines Samsung’s Vision AI Companion with advanced picture and sound technologies to deliver a smarter, more personalized viewing experience.
Features such as AI Soccer Mode, which intelligently optimises picture and sound for more immersive viewing experiences and the Motion Xcelerator 144Hz, which keeps fast-paced sports and gaming smooth and clear, ensure consumers enjoy immersive entertainment whether watching live sports, movies or playing games.
The launch comes as Samsung celebrates 20 consecutive years as the Global No. 1 TV brand, a position built on continuous innovation in display technology, intelligent experiences and premium design. Over the past two decades, Samsung has consistently pushed the boundaries of television technology, from Quantum Dot displays and Neo QLED to Vision AI, Knox security helping redefine how people watch, play, connect and experience their TVs. Today, Samsung continues to expand its AI-powered experiences across its television portfolio, making premium entertainment more intelligent and accessible across different screen sizes and product categories.
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The new Samsung Mini LED TV uses microscopic Mini LED lights for more precise light control to deliver brighter images, deeper blacks and more defined contrast. Combined with AI-powered picture enhancement, the TV intelligently analyses content in real time to optimize picture quality, ensuring every scene appears clearer, sharper and more lifelike. Available in the M80Hand M70H series, the lineup makes Samsung’s latest Mini LED technology and intelligent viewing experiences more accessible across multiple screen sizes.
The Mini LED comes with the new Vision AI Companion introducing a more interactive way to experience television by allowing consumers to ask their TV questions and receive answers in real time, transforming the TV from a display into an intelligent companion that helps viewers discover content and access information more easily. For sports enthusiasts, the new AI Soccer Moderecreates the excitement of being in the stadium by intelligently recognizing football content and automatically enhancing both picture and sound, making every match feel more immersive.
Meanwhile, Motion Xcelerator 144Hz ensures exceptionally smooth motion, allowing viewers to enjoy fast paced sports, action movies and gaming with minimal blur, so even the quickest scenes remain sharp and fluid. Together, these innovations deliver a smarter, more immersive home entertainment experience powered by Samsung’s latest AI technology.
Speaking during the launch, Sam Odhiambo, Head of Consumer Electronics Business Kenya, said the 2026 lineup reflects Samsung’s continued commitment to delivering innovations that enrich everyday consumer lives. “For 20 years, Samsung has led the global TV market by continuously innovating to meet the changing needs of consumers. Our 2026 TV lineup brings together larger screens, AI-powered intelligence and breakthrough display technologies to create more immersive and personalized viewing experiences,” says Mr Odhiambo.
Samsung Electronics, also confirmed that it will expand its premium TV portfolio in Kenya later this September with the introduction of the next-generation Micro RGB TV. The Micro RGB TV is set to introduce Samsung’s latest display technology, delivering exceptional colour accuracy, brightness and picture precision for premium home entertainment.
