Shirley Frimpong-Manso Warns Ghanaian Filmmakers Against Ignoring AI

According to a report by Channel One News published on October 30, 2026, award-winning Ghanaian filmmaker Shirley Frimpong-Manso has urged players in the country’s film industry to embrace artificial intelligence (AI), warning that filmmakers who fail to adapt to emerging technologies risk falling behind in an increasingly competitive global entertainment industry.

She made the call while discussing the growing influence of AI on filmmaking and the opportunities it presents for creative professionals. According to her, technological developments are changing how films are conceptualised, produced, edited and distributed, making it important for industry players to understand and incorporate new tools into their work.

Shirley Frimpong-Manso believes AI can help filmmakers improve efficiency, explore new creative possibilities and reduce some of the challenges associated with film production. Its applications can support activities such as script development, visual effects, editing and other technical aspects of filmmaking.

She encouraged Ghanaian filmmakers, particularly emerging talents, to remain open to learning and experimenting with these technologies rather than viewing AI only as a threat to their profession.

However, embracing AI does not mean abandoning human creativity. Filmmakers still need original ideas, storytelling abilities, cultural understanding and artistic judgement to produce meaningful content that connects with audiences.

Her comments come at a time when the global entertainment industry is experiencing significant technological changes, with artificial intelligence increasingly being incorporated into creative production processes.

For Ghana’s film industry, adopting relevant technologies could create opportunities to improve production quality, compete for international audiences and reduce some of the barriers that limit local filmmakers.

The call also raises important questions about how the industry can balance technological advancement with the protection of creative ownership, employment and the originality of artistic work.

Shirley Frimpong-Manso’s message is that Ghanaian filmmakers must be willing to evolve with the industry. Developing the skills to use emerging technologies could help them remain relevant as filmmaking continues to change.

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