Executives of Iconic American Companies Reflect on How They Stay on Top

A panel of executives spoke on Tuesday at the TIME100 Built to Last: The Enduring Power of Iconic American Brands forum about the ways in which their companies have been able to adapt and dominate their industries throughout the years.Included on the panel were Scott Kirby, chief executive officer of United Airlines; Ruth Porat, president and chief investment officer of Alphabet, the parent company of Google; and William Ford, executive chair of automotive company Ford, which sponsored the event.