Published on
March 2, 2026
Kenya Airways (KQ), which serves as Kenya’s national airline, has partnered with TUI Airline Holidays, a division of the worldwide TUI Group, to reactivate KQ Holidays, which functions as a travel platform dedicated to showcasing Kenya as an active and environmentally friendly holiday destination that operates throughout the entire year. The partnership brings together Kenya Airways’ vast global network and TUI’s expertise in curating exceptional holiday experiences to offer travellers a seamless, all-inclusive holiday solution.
This collaboration is poised to place Kenya firmly on the map as an all-season destination for leisure travel, showcasing the country’s rich cultural heritage, pristine wildlife, and diverse landscapes. The revamped KQ Holidays platform offers travellers a holistic, end-to-end booking experience, from flights to accommodations, transfers, and local activities.
Sustainable Travel and Authentic Local Experiences
The core of KQ Holidays is a commitment to sustainable tourism, which is carefully woven into each curated journey. The platform provides tailored packages that reflect individual traveller preferences, ensuring a personal and authentic experience. In addition, the platform actively contributes to the local economy by promoting community-based tourism initiatives that positively impact the regions where visitors travel.
Kenya Airways and TUI Airline Holidays have strategically designed these packages to provide visitors with genuine connections to local communities. Travellers can experience Kenya’s vibrant culture, explore its natural wonders, and support local businesses, all while enjoying an eco-friendly and responsible travel experience.
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Transforming Layovers into Enriching Stopovers
One of the standout features of KQ Holidays is the ability for passengers transiting through Nairobi to incorporate a stopover into their journey. With the newly revamped platform, travellers connecting through Nairobi can now explore Kenya’s diverse attractions during their layovers. This added flexibility makes it easier for visitors to enjoy a short stay in Kenya before continuing their journey to their final destination.
By turning connecting flights into immersive travel experiences, KQ Holidays allows passengers to make the most of their time in Kenya. Whether they are drawn to the sweeping savannahs of the Maasai Mara, the white sandy beaches of Diani, or the bustling streets of Nairobi, KQ Holidays ensures a seamless experience from arrival to departure.
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A Seamless, Personalised Holiday Experience
The KQ Holidays platform offers a wide range of personalised travel options, giving customers the flexibility to tailor their holiday packages to suit their individual needs. From booking flights to arranging transfers, hotel stays, and guided tours, the platform simplifies the entire travel process. It even offers dynamic packages, which allow travellers to combine different services based on their unique preferences.
Kenya Airways Chief Commercial and Customer Officer, Julius Thairu, shared that the launch of KQ Holidays marks a significant step forward in enhancing customer choice and delivering added value. By partnering with TUI Airline Holidays, Kenya Airways aims to provide curated holiday experiences that showcase the very best of Kenya and its surrounding destinations. Thairu emphasised that this collaboration would drive sustainable tourism growth while offering travellers more options and a richer travel experience.
The Role of TUI’s Expertise in Africa’s Tourism Growth
TUI’s Head of Specialist Businesses, Danyal Kaya, expressed his excitement about expanding the company’s reach into the African market through this collaboration. Kaya highlighted that by leveraging TUI’s technology and travel knowledge, Kenya Airways will be able to offer distinctive travel experiences and further broaden its customer base. He noted that the partnership with Kenya Airways presents an opportunity to drive additional revenue while introducing new holiday options to travellers.
As Kenya’s tourism industry looks to recover and expand, KQ Holidays is positioned as a vital tool for attracting both international tourists and regional travellers seeking authentic and personalised experiences.
Supporting Kenya’s Sustainable Tourism Vision
KQ Holidays represents more than just a new travel service; it is a platform designed to support Kenya’s broader sustainable tourism vision. The emphasis on eco-friendly travel, local community engagement, and responsible tourism practices aligns with global trends toward sustainability. As tourists become more conscientious about their environmental footprint, Kenya is emerging as a leading destination for travellers seeking to make a positive impact.
Through this partnership, Kenya Airways and TUI Airline Holidays are not only making it easier for tourists to discover Kenya’s attractions, but they are also helping to ensure that the tourism industry grows in a way that benefits the local communities and preserves the environment for future generations.
A New Era of Travel Experiences with KQ Holidays
KQ Holidays is set to offer holidaymakers a fresh and exciting way to explore Kenya. With its combination of tailored travel packages, eco-conscious experiences, and seamless connectivity through Nairobi, the platform has the potential to transform how tourists experience the African continent. Whether travellers are seeking adventure, relaxation, or cultural immersion, KQ Holidays offers an opportunity to discover Kenya in a deeper and more meaningful way.
Kenya Airways and TUI Airline Holidays started their partnership which will create a new standard for African tourism through their new personalized travel services and sustainable travel solutions. KQ Holidays serves as a platform which provides access to Kenya’s natural beauty and cultural heritage and its adventurous activities which make the country a top international travel destination.
