Lance Nkwe’s Appointment Marks a New Era for South Africa’s MICE Industry, FCM Expands Meetings & Events Division

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South Africa has firmly established itself as a premier destination for business meetings, incentives, conferences, and exhibitions (MICE). The country’s rise as a global MICE hotspot has been accelerated by the success of high-profile events such as the G20, with South African organisations prioritising meetings and events more than ever before. In line with this burgeoning demand, FCM has appointed Lance Nkwe as the Business Leader for FCM Meetings & Events in South Africa.

Responding to a Growing Need

With companies worldwide seeking more advanced ways to plan and deliver business events, FCM’s appointment of Nkwe comes as a strategic response to South Africa’s rising demand for comprehensive event solutions. The new division, launched in April 2025, positions FCM to cater to a market that is craving integrated services covering travel, meetings, events, and technology.

Nkwe brings a wealth of experience in new market development, previously leading marketing efforts for both FCM and Corporate Traveller. His extensive background in the entertainment industry provides a unique, creative edge to business events. This unique blend of skills aligns perfectly with South Africa’s rising global profile as a creative and dynamic business tourism destination.

South Africa’s Creative Edge

Nkwe highlights South Africa’s distinctive creative capabilities as a key reason for the country’s growing success in the MICE industry. From the global success of Amapiano to the country’s expanding entertainment scene, South Africa offers businesses a creative edge in delivering exceptional global events. Nkwe sees immense potential for South African companies to produce world-class events that resonate with international audiences, positioning the country as a top-tier destination for corporate gatherings and conferences.

FCM Meetings & Events capitalizes on South Africa’s strengths by offering innovative solutions tailored to the evolving needs of global event planners. The division’s ability to merge creativity with cutting-edge technology positions it as a leader in the global MICE industry. Nkwe believes this approach will allow South African businesses to continue expanding their reach, while also meeting the demands of international corporations seeking high-quality event solutions.

Technology and Sustainability: Meeting Modern Demands

Nkwe’s vision for the future of event planning focuses on integrating technology and sustainability into every aspect of the event cycle. Companies are increasingly seeking better technology, sustainable options, and engaging event solutions that can meet the needs of modern businesses. FCM’s new division aims to bridge the gap between traditional providers offering basic group travel and the comprehensive event expertise that many companies now require.

This approach addresses the growing demand for seamless integration between travel, meetings, events, and technology. Through services like Cvent-powered registration, event marketing tools, onsite coordination, and attendee sentiment feedback, FCM ensures that clients receive end-to-end support throughout the entire event process. With a focus on sustainability, Nkwe and his team aim to create events that leave a lasting social impact, showcasing South Africa’s uniqueness while fulfilling the global call for responsible event practices.

South Africa’s Growing Appeal as a Business Destination

The demand for business events in South Africa is skyrocketing, with both local companies expanding across Africa and international companies recognising South Africa’s event capabilities. This surge in demand reflects South Africa’s competitive advantages, including a rich cultural heritage, a unique creative edge, and world-class infrastructure for hosting global events.

Nkwe’s new role will play a pivotal role in furthering South Africa’s rise as a global business tourism destination. The appointment of FCM’s Meetings & Events division under his leadership will provide South African businesses with access to global networks, cutting-edge event technology, and a platform to showcase South Africa’s event planning capabilities on the world stage.

A Seamless Experience for South African and Global Corporates

FCM’s Meetings & Events division offers a seamless experience for companies looking to organise events both regionally and overseas. Whether it’s a local conference or a global incentive trip, FCM integrates all aspects of the event cycle through a single point of contact. Clients benefit from full budget visibility, cost control, and expert event management support, ensuring that each event is executed to the highest standards.

Nkwe’s focus is on ensuring that FCM’s services are not only efficient but also provide a genuine, South African experience. His goal is for clients to leave events with lasting memories of South Africa’s culture, energy, and vibrancy. The division’s services span the entire event lifecycle, from strategic event planning to venue sourcing, technology integration, and comprehensive post-event analysis.

South Africa as a Gateway to Africa

With its unique position on the African continent, South Africa serves as a gateway to broader African markets. The country’s growing profile as a business tourism hub makes it an ideal destination for international companies looking to expand their reach into Africa. FCM’s new division will tap into this potential, offering tailored event solutions that meet the needs of businesses operating in both the South African and wider African context.

As Nkwe and his team continue to expand FCM’s reach in South Africa and beyond, the country’s MICE sector stands poised to take on a more prominent role in the global business tourism landscape.

Building Global Relationships

Nkwe’s focus on building relationships within FCM’s global network is a key element of the division’s growth strategy. By connecting with new market opportunities and engaging with prospective clients, Nkwe aims to position FCM Meetings & Events as a leader in the global MICE industry. Through strategic partnerships and continued expansion, the division will continue to showcase South Africa’s world-class event capabilities and enhance its reputation as a top-tier destination for business events.

The appointment of Lance Nkwe as Business Leader for FCM Meetings & Events in South Africa marks a significant step forward for the country’s growing MICE industry. With Nkwe at the helm, South Africa’s rise as a global business tourism destination is set to reach new heights.