Edward Boateng, CEO, GMA
GLOBAL
MEDIA Alliance (GMA) has launched the fourth edition of the Ghana Beverage
Awards (GBA).
As
Ghana celebrates the Year of Return, this year’s GBA, under the theme: “Inspiring
Excellence in Ghana’s Beverage Industry”, will promote especially local
beverages and the participation of small-scale beverage enterprises in the
awards scheme.
The launch, which came off in Accra, saw the
introduction of a new category; Beverage Advert of the Year; and Beverage Forum,
ahead of the awards night.
The
addition of the new category is to acknowledge feedback from stakeholders,
particularly consumers. The Beverage Advert of the Year Award goes to the brand
in the year under review which is enjoying massive public appeal with its creative
publicity. The Beverage Forum will also assemble industry stakeholders on
current happenings, the future of the Ghanaian beverage industry and progress
paths.
Speaking
after the launch of the 2019 Awards in Accra, Chief Executive Officer of GMA, Ernest
Boateng, said GBA kept getting better year after year, adding that the event
has grown in size and quality.
“We
have been able to bring on board more beverage companies and attracted more
government support. An evidence of our growth is the public response we got
during the online nomination process,” he said.
He
went ahead to add that the Year of Return is a perfect opportunity for Ghana
Beverage Awards to further thrive.
Last
year Storm Energy Drink, from Kasapreko Company Limited (KCL), bagged the
ultimate award, Product of the Year, with the same company emerging
Manufacturer of the Year. Other companies awarded on the night included
Bel-Aqua, Twellium Industries, Guinness Ghana Ltd. among others.
The
Ghana Beverage Awards is organized by Global Media Alliance. Supporting partners are the Food Research
Institute (FRI) under CSIR, Ghana Tourism Authority (GTA) and the Food and
Beverage Association of Ghana (FABAG).
