Moses Bamidele, MD, Upfield West Africa
UPFIELD
GHANA, the largest consumer packaged spreads company in the country, has
officially launched its newest addition to the Blue Band portfolio, the 10kg
Catering Margarine.
The
product is specially formulated with a rich buttery flavor and great taste that
gives the required texture and flavor to baked foods.
Eric
Epee, Chief Financial Officer, Upfield West Africa, expressed his excitement
about the new addition of Blue Band 10kg Catering Margarine, to Upfield’s
portfolio, stating that “this new product is borne out of our passion to
provide consumers and customers with nutritious and delicious natural
plant-based foods that is good for you and our planet. This we achieve via the
plethora of brands in various countries, providing our consumers and customers
with quality, affordable and healthy products.”
He
added that the product launch, the first in the Ghanaian market since Upfield
took ownership of Blue Band in Ghana, “is indeed very special to us and reflects
our commitment to serving our consumers; and our resolve to always improve
their livelihoods.”
In
an interview with the Head of Marketing – Upfield West Africa, Francis Afoani,
he said, “Our rich buttery flavour and excellent taste promise was crafted
based on the identified need within the baking community to provide better
tasting products for consumers.”
Mr.
Afoani further reiterates that the new Blue Band catering margarine has been
specially formulated exactly with these in mind. This is an 80% fat content
product which makes it optimal for use during baking and even cooking. It has
the right texture for easier kneading, brighter colour to improve the final
look and feel of your baked foods.
Unlike
some other margarine brands on the market, the new Blue Band Catering Margarine
also comes at an affordable price which means bakers can get their perfect
results at a better value.
The
launch, which took place in Accra, Ghana, saw bakers and potential customers,
accredited distributors, media personnel, management and staff of Upfield Ghana
in attendance.
