A.K. Goel
HETTICH, A leading global manufacturer of furniture fittings, has partnered Prodesign Ghana Limited, a leading indigenous interior design company with over 25 years of experience in the market.
According to A.K. Goel,
Regional Director, South Asia, Middle East and Africa, Hettich was excited to partner with a local company such as Prodesign.
Headquartered in Kirchlengern, Germany, Mr Goel said Hettic was
known to create the perfect combination of intelligent technology,
functionality and design, as well as developing as and producing a variety of
fittings for all sorts of different functions.
He
made this known recently to journalists in Accra, describing the 150-year-old
company as a market leader which had presence in more than 150 countries.
“Our
business is to make it possible for the customer to improve their lifestyle
which makes our products aesthetically superior, functionally desirable and
space efficient.
“Our
resolve to come to the African continent is based on the fact that African
demands are getting like European demands. So, it is proper that we enter the
market today,” Mr Goel noted.
He
said Hettich was open to designers, carpenters, contractors, home owners,
industry players and everyone who wanted to enjoy product satisfaction.
“Our
job is to create a place where our customers will come and experience how they
want their products made, especially how it meets their expectations. And if
they need advice on how to design or fix the hardware; we are ready to walk
them through everything,” he added.
He
continued that Hettich was growing in China and so they found it necessary to
replicate its presence in all parts of the world.
“We
started our African operations recently for people in Kenya, Uganda, Tanzania,
Mauritius, Seychelles and Ghana. We are new to the African market so we are
looking for partners.”
Mr
Goel also touched on how Hettich was lighting up customers’ homes with colourful
designs they chose.
Going
further, he stated: “Today, lots of lights are been used in the furniture
space. When you see red, you see love and when you see blue you know it stands
for peace. People are using light even in the swimming pool. So light
communicates with you. And such satisfaction is what Hettich is famous for.”
A business desk report
