Serene Insurance Opens Ho Branch

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Eric Seddy Kutortse spea king at the ceremony

Serene
Insurance Company Limited, a subsidiary of the First Sky Group, has opened a
new branch in Ho, the Volta Regional Capital.

It
launched the new branch over the weekend with a promise to be highly professional.

Founder
and Chairman of the First Sky Group, Eric Seddy Kutortse, in a statement on the
occasion, noted that Serene Insurance was incorporated out of a genuine desire
to see a paradigm shift in the manner in which insurance business was conducted
in Ghana.

 He said the Insurance Company stood out as “the
new face of insurance” not only by redefining public perception through prompt
payment of legitimate claims, but by introducing a service culture that placed
the client at the heart of everything it did.

The
Ho Branch was the first of its kind outside the Greater Accra Region, since
Serene Insurance Company Limited was licensed in April 2018, and subsequently
inaugurated in September of the same year.

“Founded
on the time-tested core values of the First Sky Group, which include integrity,
hard work, excellence and good corporate governance, the company is growing in leaps
and bounds thanks to the Grace of the Almighty God and it is fast earning the
trust of Ghanaians as their preferred insurer,” Mr. Kutortse said.

An
annual report of the National Insurance Commission (NIC’s) revealed that only
30% of Ghanaians have insurance cover, whilst motor insurance which was the
most common and dominant product, contributed only 37% of gross premium in
2018.

“What
this means is that, there is still huge and untapped potential in several
regions, including the Volta Region which has a growing motor hub in various
commercial districts,” according to Mr. Kutortse.

He added that “Serene Insurance is therefore here to help bridge the gap that exists between the widespread need for insurance services as against the extreme concentration of such services in Accra and its surrounding areas.”

BY Melvin Tarlue

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