Nana Adu and Toyin (middle) holding the plaques with
other staff of the bank
Access Bank Ghana, one of Ghana’s leading retail banks and Africa’s
largest bank by customers, was honoured in several categories at the 9th
Marketing World Awards held at the Movenpick Ambassador Hotel in Accra.
The bank bagged two main awards as Women Banking Brand of the Year 2018
and Financial Brand of the Year 2018 (Nigeria).
Also receiving individual awards within the West Africa Top 20 Marketing
Professionals category were Nana Adu Kyeremateng, Head of Corporate Communications
for Access Bank Ghana and Toyin Henry Ajayi, Head of Advertising at Access Bank
Receiving the awards on behalf of the bank, the Head of Corporate
Communications and also a category winner, Nana Adu Kyeremateng mentioned that
the recognition demonstrates the bank’s commitment to using effective marketing
campaigns to build a strong brand that resonates with customers and satisfies
their financial needs.
The Head of Inclusive Banking at Access Bank, Josephine Eva Arthur,
added that, “We are especially pleased that we are at the forefront of women
empowerment through our outstanding W Initiative, which is helping to transform
the economic fortunes and wellbeing of women and their families.”
last few years, Access Bank has built an acknowledged reputation for service
excellence across all its markets including Ghana. The bank continues to churn
impactful and customer focused campaigns such as “Fist against Fistula” and
most recently “Fly Now Pay Later,” a scheme in partnership with Emirates
Airline and designed to encourage customers travel around the world and pay
later at their convenience.
continues to invest in its digital banking infrastructure to ensure an
excellent customer experience and highly efficient operations, thus helping to
reduce banking cost for customers and provide them value for money.