Electroland Showcases ABB Electrical Products

Nour Siklaoui

ELECTROLAND GHANA recently became the official distributor of ABB Electricals products.

The partnership was Electroland displaying ABB electricals in the former’s premium showroom off the Spintex Road.

The strategic decision by Electroland Ghana to collaborate with ABB Group, dealers in low-to-high voltage electronics, is borne out of the need to continually maintain the quality of service in the supply of electricals, taking into consideration the sustainable use of energy.

The Managing Director of Electroland Ghana, Nour Siklaoui, said, “Electroland is considered as home of electronics and appliances; we can’t plug our electronics without ABB…we realized that to complete our vision we need to bring electricals on board, and to do this we’re talking about ABB.”

According to Mr. Siklaoui, the initial approach for the collaboration was made by Electroland Ghana.

“Normally, as a distributor, we approach the global brands like we approached Samsung and we became Samsung distributor in 2005. We kept signing brands like Midea and Nasco. ABB is the market leader in electricals, so once we decided to go into electricals we chose the best…We’ve gone through all types of training to meet the criteria of a distributor,” he explained.

Some ABB appliances available at the Electroland showroom include light switch ranges, moulded case circuit breakers, low voltage products and distribution enclosures.

The Managing Director of the Electricity Company of Ghana, Samuel Boakye-Appiah, who graced the event, called for a higher level of efficient energy consumption among Ghanaians by using appropriate and tested electrical appliances.