Stratcomm’s representative receiving the award
Stratcomm Africa has received an International
Public Relations Association (IPRA) award for its innovative use of
communication in promoting positive behaviours towards environmental
conservation in Ghana, through its groundbreaking Ghana Garden and Flower
Movement.
This was at the 2019 IPRA Golden World Awards for
Excellence in Public Relations event which took place on 27th September, 2019,
in Yerevan, Armenia. The Stratcomm Africa award was presented by Svetlana Stavrena,
President of the IPRA. A citation accompanying the award recognized Stratcomm
Africa’s professional use of Public Relations and Communications as a Behaviour
Change tool to contribute to the Sustainable Development Goals.
The annual Ghana Garden and Flower Show is the
flagship activity of the Ghana Garden and Flower Movement which was initiated
by Stratcomm Africa in 2013. The
movement seeks to create awareness among Ghanaians about the environmental,
commercial, aesthetic health and psychological benefits of horticulture and
floriculture. It also seeks to celebrate Ghana’s unique flora and fauna. The
2018 edition of the show, which won Stratcomm Africa the award, was held from
the 20th to 26th September, 2018, on the theme,
“Enriching Ghana a Garden at a Time.”
Stratcomm Africa was the first Ghanaian company
to win an IPRA award and also the first company in the West African sub-Region
to win the prestigious UN IPRA award since the establishment of the Golden
World Awards in 1990. In 2016, Stratcomm Africa received an IPRA award for a PR
campaign implemented for Access Bank, Ghana, “Colour me W”, that promoted
the UN Goal of Gender Equality (UN Sustainable Development Goal 5).
Spring PR, an Armenian PR company, hosted the
event, which was well attended by IPRA members from all over the world. The
Chairperson of the Armenian Board of Tourism was also present at the event. The
Golden World Awards has since 1990 been recognizing excellence in Public
Relations across a variety of categories.
Stratcomm Africa’s Business Development Manager,
Kofi Baah-Boakye who received the award on behalf of the organization said:
“Stratcomm Africa is this year, celebrating 25 years of its existence with the
theme, Communication, Excellence for Africa’s prosperity. We are encouraged by
this recognition and will continue to deliver excellent communication services
as we know how important this is for the prosperity of African countries and
the wellbeing of their citizens.”