Officials of Voltic and EPA taste water from the new twist bottle
VOLTIC (GH) Limited introduced its new twist bottle to consumers on Thursday at a colourful ceremony in Accra.
The launch was
part of the company’s goal to drive the recycling message and invite consumers
to be a part of our eco-friendly journey.
The new twist
bottle which has 7% less plastic gives consumers the ease of twisting the
bottle after consumption as Voltic continuously develop sustainable ways to
manufacture, distribute and sell its products.
Speaking at the
launch, Francois Gazania, Managing Director of the company, indicated that
“when we grow our business the right way, not just the easy way, we help create
opportunity for our communities, our customers, our employees and our
shareholders.
“With the growing
concern about the spate of plastic pollution in the world over culminating in
the recent launch of the Ghana National Plastic Action Plan, it has become
obvious that the more sustainable way to manage plastic waste is to collaborate
with all stakeholders along the value chain. This starts with an action to
encourage segregation and recycling of post-consumer plastic right at source.
“As a business
who has made environmental
sustainability part of its quality brand offering, Voltic has in line with its unbridled commitment to recycling,
remodelled its bottle into an eco-friendly pack affirming The Coca Cola
company’s 2030 commitment towards a World
Without Waste.”
Raymond
Mensah-Gbetivi, Sales & Marketing Manager of Voltic, added that “the new
TWIST is now our identity at Voltic as we respond to the ever-changing consumer
needs and position Voltic as a brand with purpose.
The Coca-Cola
Company and all its bottling partners are leading the industry to help collect
and recycle a bottle for everyone we sell by 2030. We’re working to bring
people together to help us collect and recycle a bottle we sell.”
He further added
that “the Twisty journey is summed up in the tagline: “Drink, Twist and Recycle”,
which is a call to consumers to be part of the recycling agenda of the brand”.
The colourful
event brought together key players in the recycling industry, the media,
influencers and Stonebwoy, who was introduced as the brand ambassador of Voltic
to champion the brand’s agenda of sustainable plastic management in line with
the SDGs.
