Prof. Abednego Okoe Feehi Amartey (L) and Dr Rev Elizabeth Wyns-Dogbe
VICE
CHANCELLOR of the University of Professional Studies Accra (UPSA), Prof
Abednego Okoe Feehi Amartey, and the Managing Director of SIC Life, Dr Rev Elizabeth
Wyns-Dogbe were adjudged Marketing Man and Woman of the Year respectively at
the 2019 edition of the Chartered Institute of Marketing Ghana (CIMG) Awards.
The
two were among some four personalities who were recognised in Accra on Friday,
September 27, 2019, at the 30th edition of the Marketing Performance awards scheme
which was held under theme – “Celebrating 30 years of Promoting Marketing
Excellence: Synergies for the Future”.
Chief
Marketing Officer of Scancom PLC, Noel Kojo Ganson was adjudged the Marketing
Practitioner of the Year, while the Marketing Manager of Silver Star, Rosalind
Korkor Adzimahe was named the Marketing Student of the year.
The
night also had other corporate institutions recognised within five other
categories that included CIMG Hall of Fame, Business, Products, Not-For-Profit
Organisation and Media.
New
entrants for this year’s Hall of Fame were Africa World Airline and GOIL which
was among the CIMG 30th Anniversary Legacy Brand and a recipient of the
Marketing Oriented Organisation Award.
Special
Awards were presented to Ghana Post GPS and the Methodist Girls Senior High
School for their exploits in the World Robotics Competition earlier this year.
In
all, there were nine segments within the business category of the award that
were not awarded based on merit.
Outgoing
national president of CIMG, Kojo Mattah, disclosed that organisers of the
awards did not intend to compromise on the quality of the awards and for that
reason urged participants to strictly adhere to key elements of marketing
excellence in their endeavours.
He
explained that the technical committee have struck out what he called ‘the
first-past-the-post’ winning formula where any entry with highest score wins an
award but rather he indicated that “to win an award, the entry must score not less
than 50 per cent for every category”.
The
Kyedomhene of Assin Juaben of the Assin Atandensu Traditional Council, Nana
Akogyei Yeboah I, who was the special guest of honour urged corporate
institutions to religious adhere to standards set by CIMG, as implementation of
those standards would beyond the awards scheme, inure to progression of
enterprises.
By Issah Mohammed
