Julian Opuni, MD, Fidelity Bank
AS PART of
Fidelity Bank’s ongoing digital transformation to support its aggressive
customer-centric drive, it has introduced Visa-contactless cards and is
increasing contactless card enabled POS terminals in Ghana.
Fidelity
Bank is the first mover to further entrench its focus on customer convenience.
By this action,
Fidelity Bank joins an international group of Visa member banks across the
Central Europe, Middle East & Africa (CEMEA) region to begin issuing cards
and deploying terminals that have contactless capabilities.
The
contactless cards only require customers to ‘tap and go’ on the acceptance
device to execute low value transactions.
Commenting
on Fidelity Bank’s newest introduction, the Managing Director of Fidelity Bank,
Mr. Julian Opuni, noted that
Fidelity Bank is poised to deploy all relevant digital innovations which would enhance
customer experience.
“At the
heart of Fidelity is the desire to always put the customer first and offer real
convenience to them, so Visa’s innovative product enhancement could not have
come at a better time,” Mr. Opuni stated.
“The
contactless card presents convenience, as customers do not need a PIN code for
low value transactions. Most importantly, it is faster to make payments at POS
checkouts, as it uses a security chip. Moreover, the card remains in the
cardholder’s hand during transaction,” he added.
Fidelity Bank plans to deploy about 200 contactless POS terminals by the end of the year.
A business desk report
