Accra, Aug. 13, GNA
– As part of activities to mark its 10th anniversary celebrations,
Access Bank Ghana has launched a customer loyalty promotion with the objective
of rewarding customers whilst inculcating a healthy saving habit in them.
The promo dubbed:
“Save More, Win More” also seeks to reaffirm the Bank’s brand promise of
delivering “more than banking” whilst rewarding its customers, both existing
and new across its branches nationwide.
The promo, held
under the theme: “10 Years of More”, is expected to run from August 13 to the
end of December this year.
It would require
existing customers to deposit a minimum of GH¢100.00 or more into their current
or savings account every month, whilst new customers would simply need to open
an account and follow similar steps.
In a press release
issued and copied the Ghana News Agency, Mr Olumide Olatunji, the Managing
Director (MD) of the bank, said the lack of goal setting and procrastination
among Ghanaians were challenges that hindered their saving habits.
The MD who was
speaking on the rationale for launching the promo said it was therefore a way
of showing appreciation to customers for their loyalty over the past decade of
the bank’s operations in the country.
“Over the past
years, we have continuously developed lifestyle-based products and services
that provide options for all Ghanaians to save and invest no matter how small
their income may be, because we believe that everyone has a dream that must be
fulfilled, a dream to ‘own’ the future they want to see. And this they can
achieve if the right support systems and incentives are in place.”
He said the
promotion would further deepen the bank’s financial inclusion drive by bringing
the unbanked and undeserved segments of the market into mainstream banking.
Mr Olatunji said the
several digital product innovations such as Access Mobile App, the mobile
banking service among others introduced by the bank has saved the time of many
customers while doing simple transactions.
He urged customers
to take advantage of these channels, especially within the promotion period in
order to save more.
The MD also assured
customers of better banking services as plans are underway to churn out new and
Prizes to be won
include cash, Smart TVs, free school fees payments, fuel coupons, DSTV with
three months subscription, airtime, branded T-Shirts, among others.