Minister for Business Development, Awal Ibrahim (2nd right) addressing the forum
GUINNESS GHANA Breweries PLC has launched a loyalty programme targeting its key wholesalers, retailers and distributors across the country.
Dubbed: “YɛnNyinMbom”, which means ‘let’s grow together’, the loyalty programme will reward customers with outstanding sales performance and innovative ways that ensure products reach consumers.
Speaking during the launch ceremony, Teye Mkushi, Finance Director at GGBPLC, said the loyalty programme is a great way to give back to customers and to add value to their business since they are a key part of the company’s growth and sustainability.
“At Guinness, we believe in creating value for all our stakeholders and we are happy to introduce “YɛnNyimMbom” to support our customers who ensure that our products reach the market and consumers every day”.
The best performing customer and overall winner will get a brand new mini-truck while other prizes for the top performers will include cash prizes of up to GH¢10,000 every quarter, free DSTV subscriptions, television sets and freezers, a bar make-over for the tier one top performer and percentage volume increments.
Commercial Director at GGBPLC, Obinna Anyalebechi, speaking at the launch ceremony said, “Our customers deserve the best for their loyalty and support to our brand. We are happy to be delivering a loyalty programme that will boost their profits as a result of stocking our products. Their growth is our priority and we encourage all them to be part of “YɛnNyimMbom” so we can grow together”.
The “YɛnNyimMbom” loyalty programme will run from July to December, 2019.
Beginning July, GGBPLC will run the trade loyalty scheme to support its customers to achieve remarkable growth in their business. The scheme will reward customers with a mini truck, bar make-overs as well as other amazing prizes monthly and quarterly.