Esther Cobbah presenting her remarks
Stratcomm Africa,
a leading marketing communications company in Ghana has commemorated its 25th
anniversary with series of activities aimed at equipping Businesses in Africa
with Brand Communication skills.
The
celebration which is held under the theme, “Communications
Excellence for Africa’s Prosperity in this Digital Age” will feature a
Brand Reputation week which entails a communication summit, Small and Medium
Enterprises (SME) awards scheme and a Communication Students Awards
programme.
Other activities
include personal development initiatives which consist of specialised
spokesperson training for women, communication competition for students,
among others.
Speaking at a media
launch and thanksgiving service held on Friday June 28 2019, the Chief
Executive Officer (CEO) of Stratcomm Africa, Esther Cobbah said,
excellence in communication was critical to the prosperity of the continent
which heavily relied on information from citizenry to inform government
decisions.
“Anyone who
claims to be a communicator or wants to be seen as an expert in communication
must ensure they are well trained to deliver excellently” she
advised.
She also called on
communicators to constantly demonstrate the value of service they provide so as
to help society appreciate the contribution of communication to the
socio-economic development of African societies.
The Deputy
Chairperson of the African Union Commission, Kwesi Quartey emphasised the need
for Ghanaians to understand the importance and power of communication in
transforming the minds and narratives of the African continent.
“To
communicate a future of seriousness we need to digest our history
properly. The further back we look, the further forward we are likely to
see” he said.
He also commended
the CEO of stratcomm for the foresight of venturing into an arena that was
almost non-existent two decades ago.
The launch was
attended by former and current staff, clients and partners of the organization.
There were
goodwill messages delivered by representatives of reputable institutions such
as the Ghana Journalist Association (GJA), Institute of Public Relations (IPR),
Chartered Institute of Marketing Ghana (CIMG) among others.
The ceremony was
also climaxed with the unveiling of a new logo that will be associated with the
year-long celebration.
By Issah Mohammed
