Vlisco partners Samson Kreation in release of New Capsule Collection

Entertainment of Tuesday, 20 February 2018

Source: Nii Ayi Mensah Lartey

2018-02-20

Vlisco Samson 4The Q1 collection is very reflective and comes with bold, unique and distinctive designs

Vlisco, a giant in African print manufacturing, has partnered Ghanaian fashion designer, Samson Kreation, in the launch of the 2018 Q1 Capsule Collection yesterday at its flagship shop at Accra Mall.

The Q1 collection is very reflective and comes with bold, unique and distinctive designs. Q1 happens to be the first design released from Vlisco this year and it is targeted at the youth and those who believe in style and sophistication.

Being his first feature experience on the Vlisco Capsule Collection, Samson Kreation expressed his excitement for the opportunity to work with Vlisco and revealed that his designs were drawn from the peacock.

He explained that just as the peacock flaunts its beautiful colours, the designs in Q1 capsule gives both the designer and the customer the flexibility for show their style and creativity. He stressed that the youth can adorn themselves in the capsule collection due to its vibrant colours and impressive motives.

Mr Stephen Badu, Marketing Director for Vlisco Ghana stated that they are expectant of increase in sales for this latest design although he admitted that the brand is for the high earned in society.

He mentioned that the over the years, the brand has developed measures to nurture new talents in the fashion design industry and partnering Sampson on the Capsule Collection is one of those numerous means.

Rev. Stephen commented slightly on the economy, stating that there are no signs of economic boom although economist has forecasted a fruitful year. However, he mentioned that if the government should act on all its promises he is hopeful business will be good.

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