As Ghana gets ready to bridge the digital divide with its digital migration of television from its present Analogue technology, Next Generation Broadcasting (NBG), partners of Ghana Broadcasting Corporation (GBC) continues to provide the necessary support for a smooth implementation of the migration process.
As part of this, Ghana will host the Africa’s first ever Digital Terrestrial Television (DTT) Academy. This academy which will be functional by the end of the year is to ensure that the necessary skills and training are given to Ghanaians to facilitate a smooth transition. The brain behind Africa’s first ever DTT Academy is Next Generation Broadcasting Ghana (NGB) distributors of Smart TV decoders in Ghana.
Mrs Osei Tutu, re-affirmed NGB’s commitment to invest more than 30 million US Dollars in Ghana over the next few years, and to employ over 500 sales agents within two years.
– The idea of sponsoring a DTT Broadcasting Media Academy is something that our board is very passionate about. Television has become an integral part of people’s lives and the way we watch TV has also been evolving over a period of time. Television is moving from analogue transmission to digital, providing viewers with better quality pictures and great sound, and programming of their choice. In the new digital environment, we all need to enhance our skills, and we at NGB are happy to help in that process.
The idea is the brainchild of Hon. Joe Frans, the Ghanaian born former Swedish MP, who co-founded NGB Ghana to help transform the communication industry. Joe Frans is a native of Elmina and studied Communications in Sweden and was for four years member of the board of the University of Stockholm. He has worked with communication all his life and is very passionate about education and training.
In a statement, he said;
– As we move from analogue TV to Digital TV, it is imperative that we need to enhance the capacity and competence of the people working in the industry. We will seek to collaborate with existing institutions like the universities, GBC, the industry, NAFTI and others to champion this cause. We will make an initial investment in the project by the end of the year.
NGB Ghana is delighted to be part of this all important project as it will go a long way to set high standards within the industry when the country is fully migrated. The DTT Academy will not only enhance capacity but also, build the desired competencies within the DTT Broadcasting Industry in Ghana and thus help to smoothen the entire migration from analogue to digital.
Speaking to journalists ahead of his trip to Ghana next week to present the details of the project to relevant government institutions, Mr. Frans said,
– NGB is in Ghana to stay and so it is logical that we find ways and means of making a positive contribution towards the country development agenda. I am also looking into the possibility of bringing other investors to support our production industry. We have such a fantastic crop of creative talent in our country and we need to support. At the end of the day, it’s not only about how much money we make, but rather how we have contributed to humankind in that process of creating wealth.
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Just recently GBC and Smart TV as part of its contribution to the development of football in Ghana announced the airing of Kotoko TV from November. Indeed the contribution of Next Generation Broadcasting Ghana ever since its partnership with GBC has transcended the television industry and the establishment of the DTT Academy speaks volume of things to come.
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Ghana To Host Africa’s First DTT Media Broadcasting Academy