Sparkonomy Launches Open Creator Graph to Put Creators in Control of How AI Uses Their Identity

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–> Sparkonomy Launches Open Creator Graph to Put Creators in Control of How AI Uses Their Identity ANI | Updated: Sep 30, 2026 14:24 IST

“Social platforms don’t give Creators a way to publish their AI consent from their accounts. We built the Open Creator Graph so Creators can declare their AI terms, make them machine-readable and preserve those choices as evidence,” said Guneet Singh, co-founder of Sparkonomy. Issued consent certificates are digitally signed, added to a tamper-evident public log and independently timestamped through a qualified service under the EU’s eIDAS framework—creating verifiable evidence if a Creator’s terms are ever disputed.From Rights on Paper to Rights Creators Can ExerciseToday the law quietly works against the Creator. Across most of the world, if a Creator has not registered an objection, that silence is treated as permission, and the burden of proving otherwise falls on them, after their identity has already been used. Courts in India have granted celebrities protection over their name, voice, and likeness against AI imitation, and in the US, Tennessee’s ELVIS Act and the federal NO FAKES Act, now before the Senate, are building the same right. But the onus still falls on the Creator to declare what they do not permit and prove what they said, and when. The Open Creator Graph gives them exactly that: a public, timestamped, machine-readable way to make that declaration in advance and preserve it as evidence.Megha Thareja Tyagi, co-founder of Sparkonomy said “The point was never to keep AI away from Creators’ work; it’s to put the Creator in charge of the decision, before it’s made for them.” She pointed to India, where officials are exploring a model that would channel royalties to creators when AI is commercialised on the back of their work, as a sign of where regulation is heading. “Every Creator who puts themselves online should be able to protect what their work earns today, and share in the value this AI era is building. Our mission at Sparkonomy is to spark Creator livelihoods, and the Open Creator Graph is the first step: giving every Creator visibility with AI and control over how it uses them.”How does it help Creators?Visibility and consent are usually treated as two separate problems. For a Creator, visibility and consent  are two ends of the same problem. A Creator an AI can’t find loses the work that would have come from being found. And a Creator whose identity gets used without permission loses control of what they’ve built. Most efforts in this space address only one side: being found, or setting terms, but never both together. The Open Creator Graph is the first one to treat them as the single problem they are, because for a Creator, being found and setting terms are the same act, done in the same place.Vipasha Joshi, co-founder of Sparkonomy said “I hear a version of the same worry whether I’m sitting with a Creator who has two million followers or two thousand. For someone just starting out, it’s ‘I don’t even show up when people ask AI about me.’ From someone more established, it’s ‘My face and my voice are already out there being used, and no one asked me.’ Neither of them wants a lawsuit. They want a simple way to be found, and to say what’s off-limits.”Available globally at launchThe Open Creator Graph is live now at creatorgraph.sparkonomy.com. Any Creator can claim theirs in minutes by signing in with a social account they already use. Talent agencies can submit their rosters, and their Creators claim and verify their own records the same way. AI companies and platforms can find the technical documentation, including how to read and verify a Creator’s declared terms, at creatorgraph.sparkonomy.com/for-ai-and-search.About SparkonomySparkonomy is building the AI infrastructure that helps Creators build sustainable, successful livelihoods, starting with the Open Creator Graph, a free identity and consent record for the AI era followed by commercial AI solutions. The company is headquartered in Singapore, and was founded by former Google leaders Guneet Singh, Megha Thareja Tyagi, and Vipasha Joshi. Sparkonomy is an early-access partner for Google’s Gemini Embedding 2, quoted in Google’s March 2026 launch announcement. For more information, visit sparkonomy.com.(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)