CIMG, World Vision Ghana partner to boost support for vulnerable children

World Vision Ghana and the Chartered Institute of Marketing, Ghana (CIMG) have signed a Memorandum of Understanding (MoU) to use marketing to strengthen development programmes and improve outcomes for vulnerable children and communities across Ghana.

The partnership will focus on four key areas: strategic marketing, capacity building, advocacy, and impact storytelling.

The two organisations will collaborate on training programmes, research, professional development initiatives, and public sensitisation campaigns aimed at driving social transformation.

The Registrar and Chief Executive Officer of CIMG, Kwabena Akuamoah Agyekum, said the partnership reflects the Institute’s commitment to applying marketing beyond the traditional business environment and using it as a tool for social good.

“By leveraging and adapting the elements of the Marketing Mix, we will advance the initiatives under this partnership.”

According to the CIMG CEO, the Institute will leverage elements of the Marketing Mix to support initiatives under the partnership.
Speaking on behalf of World Vision Ghana, Interim National Director Joshua Baidoo said the partnership comes at a critical time as the organisation advances its HOPE for Every Child strategy, Harnessing Opportunities for the Protection and Empowerment of Every Child.

“This partnership arrives at a pivotal moment for World Vision Ghana, as we advance our HOPE for Every Child strategy, Harnessing Opportunities for the Protection and Empowerment of Every Child. CIMG’s expertise in strategic marketing will strengthen how we tell the story of that work, helping us reach and mobilize support for even more of Ghana’s most vulnerable children.”

World Vision Ghana has operated in communities across the country for more than four decades, focusing on improving the well-being of children, families, and communities.

The Director for Business Development and Partnerships at World Vision Ghana, Joseph Appiah, said the partnership demonstrates the potential of combining professional expertise with humanitarian work.

He said the collaboration will help strengthen advocacy, inspire action, and support development initiatives aimed at improving the lives of vulnerable children and communities.