Apple cuts iPhone 18 Pro and iPhone 18 Pro Max component orders as high chip costs soften demand, says report

Apple has reportedly instructed several key supply chain partners to scale back component manufacturing for its flagship iPhone 18 Pro and iPhone 18 Pro Max, following higher retail price points driven by increasing memory chip expenses that have softened consumer interest. Citing industry sources familiar with the matter, Nikkei Asia that the Cupertino tech giant has grown increasingly cautious regarding device shipments since early September.