NPP Members Are Ashamed To Share Bawumia’s Speeches Because His Messages Are Not Sellable –Taylor

According to a report by Ghanaian citizen TV on Sunday October 25, 2026, Ghanaian social commentator Kevin Taylor has taken a swipe at the New Patriotic Party (NPP), claiming that some members of the party are reluctant to share videos of Dr. Mahamudu Bawumia’s speeches on their social media platforms because they believe his messages are difficult to sell to the Ghanaian electorate.

Taylor’s comments raise questions about the communication strategy of the opposition party and the extent to which its members are willing to promote the public messages of its flagbearer as the party works to strengthen its political position ahead of the 2028 general elections.

According to Taylor, the reluctance among some NPP supporters to circulate Bawumia’s speeches reflects concerns about the content and appeal of the messages being delivered by the former vice president.

He suggested that the situation has made it difficult for certain party members to enthusiastically promote their flagbearer’s public engagements online.

“NPP members feel shy about sharing videos of Bawumia’s speeches on their platforms because the messages are not sellable,” Taylor stated.

The remark questions whether Bawumia’s current communication approach is resonating sufficiently with the party’s grassroots supporters, particularly those who use social media to promote the NPP’s policies, defend its leadership and communicate its political agenda to the public.

In contemporary Ghanaian politics, social media has become an important tool for political mobilisation.

Supporters of the major political parties regularly circulate speeches, interviews, campaign videos and policy announcements to influence public opinion and strengthen their candidates’ visibility.

For a party seeking to regain power, the willingness of its members to promote the flagbearer’s message can play an important role in shaping the public perception of its leadership and electoral readiness.

Taylor’s criticism therefore places the spotlight on the relationship between Bawumia’s public communication and the enthusiasm of the party members expected to amplify his message.

His argument suggests that the effectiveness of political communication depends not only on the candidate’s ability to deliver speeches but also on whether supporters consider those messages compelling enough to share with others.

Bawumia remains a prominent figure in the NPP following his tenure as vice president under former President Nana Addo Dankwa Akufo-Addo.

As the party’s flagbearer, his public statements and policy proposals are likely to remain central to discussions about the NPP’s future political direction.

The party faces the task of presenting a convincing message to voters while addressing public concerns about its previous administration and explaining how its proposed policies would respond to the country’s challenges.

Taylor’s comments could consequently fuel further debate about the NPP’s messaging, its social media strategy and the ability of its leadership to maintain enthusiasm among supporters.

However, the claim that NPP members feel embarrassed to share Bawumia’s speeches remains Taylor’s assessment.

No supporting evidence or independent data has been provided to establish how widespread the alleged reluctance is among party members.

The NPP’s ability to communicate its policies effectively, mobilise its grassroots base and convince undecided voters will remain important considerations as political competition ahead of the 2028 elections develops.

For now, Taylor’s remarks have added another layer to the ongoing debate over Bawumia’s political messaging and whether the NPP can build a compelling narrative capable of winning the confidence of the Ghanaian electorate.

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