Simon Madjie Reveals Why Ghana’s Business Future Depends on Taking Made in Ghana Products Global

Ghana Investment Promotion Authority (GIPA) Chief Executive Officer Simon Madjie has commended the Ghana Export Promotion Authority (GEPA) for its Accra Trade House initiative, describing exports as a major pathway to the growth of Ghanaian businesses.

Madjie highlighted the importance of product quality and packaging in helping locally manufactured goods compete in international markets, stressing that Ghanaian businesses must position their products to meet the expectations of consumers beyond the country’s borders.

His remarks underscore the growing recognition that promoting Made in Ghana products goes beyond encouraging citizens to buy locally produced goods. It also involves building businesses capable of attracting international customers and generating revenue through exports.

The GEPA initiative at the Accra Trade House provides a platform for local businesses to showcase their products, connect with consumers and improve the visibility of Ghanaian brands.

By creating opportunities for consumers to experience locally made goods, the initiative seeks to strengthen appreciation for domestic production while supporting businesses working to expand their reach.

Madjie’s endorsement places particular emphasis on the presentation of products, including their quality and packaging. These factors can influence purchasing decisions and determine whether products meet the requirements of international retailers, distributors and consumers.

For businesses seeking to enter foreign markets, producing quality goods is only part of the challenge. Effective packaging, appropriate labelling, consistent production standards and compliance with destination-country regulations are also important considerations.

Ghana has a range of locally produced goods with potential for wider commercial appeal, including processed foods, beverages, cosmetics, textiles and other manufactured products. However, businesses seeking to export these products must be prepared to meet the standards and expectations of their target markets.

Madjie’s comments therefore reinforce the importance of initiatives that help local enterprises improve their competitiveness and develop a stronger presence in the global marketplace.

For small and medium-sized enterprises, platforms such as the Accra Trade House initiative can provide opportunities to introduce their products to new customers, gather feedback and build relationships that may support future growth.

The broader objective is to ensure that Ghanaian businesses do not limit their ambitions to the domestic market but explore opportunities to expand internationally.

Stronger export performance could create opportunities for business expansion, employment and increased demand for locally produced goods. Achieving these outcomes, however, will require sustained investment in production capacity, quality assurance, packaging and market development.

Madjie’s commendation of GEPA’s initiative highlights the role of collaboration between institutions supporting investment and export promotion.

Ultimately, the message is clear: Ghana’s locally made products must not only win the confidence of domestic consumers but also demonstrate the quality and competitiveness needed to succeed abroad.

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