Ruto Unveils New UDA Slogan: Is ‘Usawa Ni Sawa, Mbele Pamoja’ Borrowing From Sifuna and Jubilee?

President William Ruto has introduced a new campaign slogan, “Usawa Ni Sawa, Mbele Pamoja,” during his ongoing Rift Valley tour, placing equality and national unity at the centre of the United Democratic Alliance’s (UDA) political messaging ahead of the 2027 General Election.

The new rallying call marks a shift from UDA’s previous slogan, “Kazi Ni Kazi,” as the ruling party begins shaping its campaign narrative for the next presidential contest. Ruto has used the phrase during public rallies in the North Rift, where he has also highlighted his administration’s development projects and defended its record.

According to reports published on October 12, 2026, the slogan is intended to emphasise equitable development and the idea of moving forward together. During his tour, Ruto led supporters in a call-and-response chant, asking them to respond with “Usawa Ni Sawa” and “Mbele Pamoja.” citeturn117256search2turn117256search0

The slogan has also drawn attention because of its apparent overlap with the political messaging of Nairobi Senator Edwin Sifuna.

Sifuna’s Equitable Party has built its identity around fairness and equality, using the slogan “Tusawazishe,” which broadly means making things equal. The similarity in themes raises questions about how political parties are positioning themselves ahead of the 2027 elections.

However, the shared emphasis on equality does not, by itself, establish that UDA borrowed its slogan from Sifuna’s political movement.

The phrase “Mbele Pamoja” has also prompted comparisons with Jubilee’s unity-oriented political messaging, adding another dimension to the debate over campaign branding.

As political parties prepare for the next election, slogans are becoming an important part of efforts to communicate their visions, attract supporters and distinguish their identities from those of their competitors.

For Ruto and UDA, the challenge will be to connect the new message with tangible results on jobs, the cost of living, public services and the distribution of development resources.

Ultimately, the debate surrounding “Usawa Ni Sawa, Mbele Pamoja” may extend beyond the wording itself to whether the administration can demonstrate that its promise of equality and shared progress is reflected in the lives of ordinary Kenyans.

Source:https://www.facebook.com/reel/1117193174120624/

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