As Walmart expands digital shelf labels, CEO says prices won’t depend on who you are

Walmart is aiming to assuage customers’ fears about its new pricing technology as it rolls out digital price labels at its stores.In a statement posted on the company’s website, Walmart Inc.’s CEO John Furner vowed that the Bentonville, Arkansas-based retailer isn’t using personal information like income, shopping history or a customer’s willingness to pay to set prices, and it won’t be doing so in the future either.