Ghanaian entertainment is having a very interesting moment. The stars are shining. The music is travelling. Concerts are getting bigger. Film is looking for a comeback. Comedy is multiplying like Waakye joints on a busy Accra street. And somewhere in the middle of all this excitement, government says it will find GH¢20 million for film and another GH¢20 million for the wider creative arts sector.
So, yes, things are happening. But here is the slightly annoying question nobody wants to answer after the champagne, selfies and Instagram captions: Are we building an entertainment industry, or are we simply producing celebrities? Because there is a difference. A very big one.
Ghana Has Stars. Plenty of Them
Stonebwoy can take Ghana to London and fill a major venue. Shatta Wale can command an audience large enough to create logistical headaches. Ghanaian music continues to find ears far beyond our borders. That is brilliant. But international visibility is not the same thing as an international industry.
If one Ghanaian artiste becomes globally successful, we celebrate the artiste. Fair enough. But what happens to the Ghanaian manager?
The producer? The songwriter? The sound engineer? The lighting company? The event planner? The booking agent? The music publisher? The merchandise business? The entertainment lawyer?
That is where the real conversation begins. Because one superstar is a success story. An ecosystem producing thousands of sustainable creative careers is an economy. And Ghana should be aiming for the latter.
Follow the Money, Please
Nothing reveals the maturity of an entertainment industry like money. Forget awards, red carpets and launch-day fashion drama. Follow the money.
Who owns the music? Who gets paid when it plays, streams or makes somebody else money? And, crucially, does anyone actually know what they’re owed?
There’s encouraging movement. GHAMRO says it distributed GH¢1.43 million in July 2026 across background, digital, live and mechanical rights, with the top individual recipient expected to get GH¢121,000. Better still, beneficiaries received personalised statements showing where their money came from.
That matters.
For years, Ghana’s royalty conversation could sound like a radio phone-in: everybody talking, nobody agreeing on the numbers. Now the numbers are finally speaking, and unlike gossip, they can be audited.
GHAMRO also reports its strongest digital and international collections since 2011.
Great news. But it raises the real question: If this is what we’re collecting now, how much more money is still sitting on the table?
GH¢20 Million Has Entered the Chat
Film has its own interesting plot twist. Government allocated GH¢20 million as seed funding for the Film Development Fund, alongside another GH¢20 million for the broader Creative Arts Fund.
The National Film Authority has opened applications for the Film Development Fund, which covers production, script development, distribution, cinema infrastructure, training, research and international co-productions. Successful applicants can receive up to 60 percent of eligible project costs. And GH¢5 million of the GH¢20 million film allocation has already been released to the NFA.
Now that is real money. But money can either build an industry or become an expensive group photograph. The question is not simply, “How much are we giving filmmakers?”
The question is: What will the money produce?
More importantly, how will those productions make money after the premiere? Because Ghana does not need another film that gets a glamorous launch on Friday and becomes a WhatsApp status by Sunday.
We need films with distribution. We need cinemas. We need streaming deals. We need export markets. We need intellectual-property protection. We need investors who see a film as a business, not a favour.
The ShattaFest Question
Then there is the uncomfortable business of events. The recent ShattaFest UK controversy, involving concerns about overcrowding and safety, has pushed an important issue into the spotlight.
When Ghanaian stars become big enough to attract huge crowds, can the machinery around them handle the pressure?
Nobody should turn public safety into celebrity warfare. But the incident should force the entertainment industry to examine its event-management standards.
A concert is not successful simply because the flyer says SOLD OUT in capital letters. If 20,000 people show up and nobody knows who is responsible for crowd control, ticket verification, emergency exits or capacity management, that is not a success story. That is a future documentary. The bigger Ghanaian stars become, the more professional the infrastructure around them must become.
We Are Good at the Glamour
This is where Ghana deserves some gentle teasing. We are excellent at the announcement. “Biggest concert ever.” “Historic night.” “International superstar.”
“Unprecedented.” “Sold out.”
Sometimes, if you believe social media, every Thursday night in Accra is the greatest entertainment event since the invention of electricity. But an industry cannot survive on adjectives. It needs systems.
A proper entertainment economy should work like a well-oiled machine: Talent discovery. Development. Financing. Production. Rights management. Marketing. Distribution. Monetisation. Export. Reinvestment. At the moment, Ghana has brilliant people scattered across all these areas. What we need is a stronger machine connecting them.
From Stars to Systems
The real test of Ghana’s entertainment future is therefore not whether we can produce another superstar. We clearly can. The test is whether that superstar can create an ecosystem around him or her.
Imagine if every major Ghanaian artiste supported a professional management company employing dozens of people. Imagine if every successful film created jobs beyond the actors. Imagine if Ghanaian music exports meant Ghanaian producers, sound engineers, choreographers, fashion designers and event companies travelling too.
Imagine if the money generated by a hit song did not disappear into the mysterious Ghanaian entertainment Bermuda Triangle.
That is when we stop talking about entertainment as “showbiz” and start treating it as an industry.
So What Should Ghana Do?
First, professionalise the business. Contracts, accounting, publishing, licensing, royalties and intellectual-property management must become standard practice.
Second, make public creative funding transparent and measurable. GH¢20 million should produce more than premieres and press releases. We should be able to identify the jobs, films, revenues and businesses it creates.
Third, build exportable creative companies, not only exportable artistes. Ghana should be selling production, management, event expertise, music, film, fashion and creative services to the world.
Fourth, raise event-safety standards. Bigger stars require bigger systems.
Finally, change the definition of success. A superstar is wonderful.
A superstar surrounded by 500 people earning sustainable incomes is better. Ghana does not have a talent problem. We have talent coming out of our ears. The next challenge is turning that talent into an organised, profitable and durable economy.
So perhaps the biggest entertainment question in Ghana right now is not: “Who is the biggest star?” We already have plenty of answers. The better question is: “When will our industry become as big as our stars?” That is a conversation worth having. Preferably on radio. Preferably loudly. And preferably before somebody announces another “biggest concert in Africa.”
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
