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Sunday, November 27, 2022

Social media user wins big in product promotion contest

Healthi Life, producers of Happy Delight fruit juice has awarded one Ernest Raja Nettey with a brand new PS5 console.

This was after the 22-year-old dancer popularly known as Official Starter emerged as the winner of the EiD PS5 giveaway.

The social media contest required users to create innovative and refreshing content with any pack of Happy Delight juice.

According to the requirements of the giveaway amplified by Pulse Ghana, a winner would be selected based on the highest engagement.

The contest drew the attention of dozens of social media users who made it challenging with a myriad of interesting and creative content.

At the end of the contest, Official Starter who came up with a funny video involving four women, emerged as the winner of the ultimate prize.

Speaking on the contest, Digital Strategist at Pulse Africa, Eli Amevegbe said Official Starter was selected because he had the highest engagements.

Social media user wins big in product promotion contest

“Based on our metrics from monitoring the challenge on social media, Official Starter comes first with the highest engagement and he also followed all the required rules of the contest”.

As the winner of the challenge, Official Starter was invited to the office of Pulse Ghana to pick up his PS5 gift.

According to the Modern Trade and Digital Marketing Coordinator for Healthi Life, Nana Nsiah-Poku, the promotion was to give the winner a priceless item whiles promoting the company’s product.

“We are doing this to promote our product but we didn’t want to promote our product the basic way, we wanted to give the consumer of our product something that is not easily accessible.

“So through our research, we figured one of the most scarce resources in the Tech market is PS5”.

The Head of Supply Chain and Strategy of Healthi Life, Kwame Nsiah Poku who was also present at the presentation noted that this is just the beginning.

According to him, “We have about 29 more PS5 consoles to giveaway.”


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