Wilmar Africa Limited, producers of Frytol and Fortune Rice and other food products, has picked up three awards at the just ended 6th edition of the Ghana Manufacturing Awards (2022) held at Kempinski Hotel in Accra.
These awards were Marketing Campaign of the Year (Frytol Healthy Heart Campaign), Detergent Manufacturing Company of the Year and Agro- Processing Company of the Year for the second time running.
The event, held on Friday, May 27, 2022, was organized by Xodus Communications Limited under the auspices of the Ministry of Trade and Industries, seeks to celebrate companies and individuals who have demonstrated outstanding performance in entrepreneurship, Quality, Health and safety, Corporate Social Responsibility and Innovation in the manufacturing sector.
For Wilmar Africa, these awards authenticate the company’s continuous growth and contribution to the Ghana manufacturing industry and the Ghanaian economy.
The awards are therefore in recognition of the company’s commitment in developing agribusiness through its palm plantations and contributions to the food processing industry through its oil refineries and rice packing plants.
The company remains resilient even in these tough times and delivers on its mandate of improving the lives of Ghanaian consumers.
The General Manager of Wilmar Africa Limited, Kwame Wiafe, reiterated Wilmar Africa’s vision, and thanked the awarding board for, while congratulating his team, and Wilma Africa’s subsidiaries for their dedication and commitment in pushing the company’s growth agenda.
The Marketing campaign of the year was one of the keenly contested categories with notable firms. It was therefore an excitement for Wilmar Africa when Frytol Healthy Hearts campaign emerged as the winner.
Speaking to the media, the Head of Marketing for Wilmar Africa Limited, Patience Oforiwa Mpereh, explained the purpose of this campaign as one targeted at promoting heart health among Ghanaians by providing platforms for physical activities, healthy diets, mental health among others.
She added that the campaign is a leg of the Frytol Goodness theme that seeks to remind individuals to continuously keep their physical being in check, whilst promoting healthy diets through the consumption of nutritious products free from cholesterol such as Frytol oil, which is also fortified with Vitamin-A.
This campaign also included a partnership and a donation to the National Cardio Unit of the Korle-bu Teaching Hospital to support the heart surgeries of some children.
The Detergent Manufacturer of the Year award came as no surprise to Wilmar due to the company’s huge investment in commissioning one of the largest detergent plants in West Africa and the only Detergent Tower in Ghana.
With consistent product quality, innovative fragrance and enzyme technology, Jamaa Detergent has become one of Ghana’s favorite detergents with a promise of being the partner for clean clothes nationwide.
Patience Mpereh thanked all Wilmar Africa employees, trade partners, consumers and agency partners, for their various contributions in obtaining these awards, and restated Wilmar Africa’s commitment to investing in the Ghanaian economy, whilst looking forward to continued successes in the subsequent years.