‘Our Ghanaian Artistes Are Not Paying Attention To PR’

Renowned Ghanaian blogger, Kobby Kyei has shared his thoughts about how Ghanaian artistes lack the necessary public relations strategies.

He made this known in a recent interview he had on the popular Ghanaian radio station, Hitz FM, and in his submission, he said;

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“Our Ghanaian artistes are not paying attention to PR – how they handle their communication to the public and all that. How many Ghanaian artistes have their official websites running?

There are a lot of artists in this country who have signed major deals out there but people do not know what they entail. That is because they didn’t meet the press to give details.

The trolling is too much on social media. Supposing Stonebwoy loses out on BET, you’d have Shatta Wale’s fans trolling Stonebwoy for losing out, all in the name of agenda—when their artist hasn’t won BET before.

We have a lot of things to pay attention to. If other countries are trolling their artists, why don’t we channel that trolling energy to push our artists?

Artists should call their fanbase to order on social media. That’s one thing I have seen Wizkid doing. The PR teams of these artistes must also work.”