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Member of Parliament for Ningo-Prampram Constituency, Sam Dzata George has revealed why these Nigerian Musicians will always beat the Ghanaians to the music game. He mentioned a lot of things that have helped the Nigerians obtain a better promotion of their music throughout Africa but Ghanaians can’t.
The lawmaker stated that, unlike the Nigerians, the Ghanaian musicians do not have effective artist management but rather they have some young men who have amassed expertise in the administration of affairs of musicians calling themselves artist managers.
The Member of Parliament was speaking to Hitz FM on Wednesday, on DayBreak Hitz when he said Ghanaian musicians should try their very best to employ professional artist managers who can better promote their music across the world.
He mentioned that the fast rise of Nigerian artist, Burna Boy is all because of the effective marketing team he has that markets his music business all around the world. He told Ghanaian artists to learn from that because that’s the only way to match or beat them but until then, we can never beat them.
“It took the conscious effort of having a professional marketing team around him to blow him up. Burna Boy, Burna Boy, Burna Boy is all about the marketing and the packaging and the hype. We had the Beyoncé-Shatta collabo but after all the two-three weeks’ hype here in Ghana, where did it go?”
“Management of artistes should go beyond boys-boys. Look, it’s a professional business. Look at what was happening with Burna; when he lost it and was tweeting nonsense in response to Shatta on Instagram; as he posted, there was a professional team that was deleting them. When our brother was saying the ‘wmt’ and things, who was deleting anything, who was managing him?” The lawmaker quizzed on Hitz FM.
Ghanaian Dancehall artist, Shata Wale not long ago engaged in a heated disagreement with Nigerian star Burna Boy in which each of them said a lot of harsh words to each other.
However, Burna Boy has since rendered an unqualified apology to everyone.
Do you think Ghanaian musicians lack effective artist managers?
Do you think Ghanaian Musicians can ever be better than Nigerians?
What is your on the recent disagreements that ensued between Shata Wale and Burna Boy?
What’s your take on what the Lawmaker Sam George is saying??
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