You just need to get a lot of tension, at the end of exposure. Well, it’s not just getting attention because although attention is the new currency, we need the right kind of attention. For example, you can go out there right now and run around naked. Guess what, you will get a lot of attention. But I don’t know if that’s the right kind of attention that we want. Please hit follow button at the top right corner to receive my daily new articles.
You want the right kind of attention from the right prospects and customers. So knowing that you need to be very precise, taking a much more a sniper approach. So if your local business works with a local market, maybe only a few thousand followers, a few thousand true fans who love your work to appreciate what you do. That’s all you need, right.
And another question, I get all the time, and then is, do I start with youtube, Facebook, instagram or twitter? Which one do we do? I think a lot of people see this big. I mean, we’ve grown into a big organization. We have about 20 dedicated members on the social media team.
I think first of all, you need to know who your audience is right. If you’re a more B2B kind of person, You sell B2B, then maybe linking is a better you. If you’re selling like a lower ticket item, then maybe instagram is the way to go. You can showcase what you do. Is it jewelry, for example?
If you want, you have the video piece and you can edit the video piece, and you can also share that on Facebook, linkedin, instagram and YouTube. So it’s like you’re killing multiple births with one.
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